William Hill online business

William Hill is due to start discussions with Playtech this month to decide the future of its online joint venture, according to the Financial Times.

William Hill  the story of its success

>Playtech, the world’s largest public online gaming software supplier, acquired a 29 percent stake of William Hill Online in 2008 for €250m. But the UK bookmaker wants to regain strategic control of the online business.

When the joint venture was first established, there was an agreement that both parties had to authorise strategic decisions. The deal enabled Playtech to provide software for online casino and poker games.

But the relationship turned sour last year as William Hill secured an interim injunction against Tel Aviv-based Playtech for selling its services to the group’s direct rivals such as Ladbrokes.

William Hill, who are becoming increasingly dependent on its online business, want to start discussions to decide whether to terminate the joint venture or assess future options.

Mor Weizman, CEO of Playtech, said that he wanted to open talks “as soon as possible” and that “it is imperitive that all options are explored, including structural changes to the joint venture, something we are not opposed to.”